It all started in 2014 with a late-night conversation at a local gym in Newburgh, Indiana. Over a few months of grueling workouts, Austin and Alex bonded over their love of bodybuilding and big ideas for coaching. They started a YouTube channel to build industry recognition and help people along the way. What started as a couple of college kids chasing their dreams grew into an internationally recognized coaching brand in just four years.
In 2018, Sue joined forces with the Physique Development team after building and maintaining her coaching business so everyone could be housed under one brand. The PD trio has since grown into the powerhouse team you see today.
Our mission bleeds through in our company tagline: Educate, Train, Empower. Above all else, we want to be the last coach you ever need. With thousands of lives changed, we feel pretty comfortable saying we’re damn good at it.
Austin started in the fitness industry when he debuted on the bodybuilding stage in 2013. In 2014, he earned his IFBB Pro status and started taking on clients in-person and online shortly after. In 2016, Austin graduated with a degree in Exercise Science and earned his NSCA-CSCS (strength specialist), and ISSN-CISSN (sports nutrition) certifications. Since then, he has been coaching general population and competition prep clients and traveling worldwide as an educator to personal trainers/coaches.
His best-selling book, Science of Strength Training (DK Publishing), is available on Amazon and where books are sold. Austin has also been featured in other major fitness publications such as Men’s Health, Muscle & Fitness, Muscle & Fitness HERS, Bodybuilding.com, T-Nation, BarBend, and more. Austin currently resides in Colorado with his wife, KaSandra.
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Austin’s mission is to help educate and instill fundamental knowledge and confidence within each client he coaches. He specializes in getting clients of all fitness levels “unstuck” and back into their groove with their health and fitness.
Education: Bachelor’s degree in Exercise Science from the University of Southern Indiana, Certified Strength & Conditioning Specialist (NSCA), Certified Sports Nutritionist (ISSN)
Sue got her start in the fitness industry while finishing her degree in Broadcast Journalism in 2017. She got certified the same year through ACE accumulating her CPT and becoming a fitness nutritionist (FN). Sue started competing in 2016 and has competed in 4 seasons, most recently in 2022. In 2020, Sue earned her certification from Precision Nutrition as well as her peri-natal certification through ACE. Since 2017, she has been coaching lifestyle and competition clients while always aiming to gain more knowledge through courses and certifications.
Sue currently resides in Ohio with her husband, Alex and their two dogs: Gus and Tucker.
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Sue’s goal is to teach you how to make this a lifestyle: one that fulfills you and makes sense with your schedule and life. She specializes in helping women who are done making excuses and want to get better and feel better, everyday.
Education: Certified Personal Trainer (ACE), Fitness Nutritionist (ACE), and Certified Nutrition Coach (Precision Nutrition)
Alex began in the fitness industry making informative Youtube content in 2014. He graduated from the University of Southern Indiana in 2017 with a degree in Exercise Science. Alex loves interacting with his clients and the ability to step into a teaching position to get each person in the best shape of their lives, whether for everyday life, a wedding, or competition prep.
With his background in exercise science and the continuing education he has invested in – he can create the best environment for you to reach your goals. He takes a very hands-on approach with each client, putting a plan into place that makes you work smarter, and harder.
Alex now resides in Ohio with his wife, Sue, and pups, Gus & Tucker.
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Alex’s mission is to help his clients create the best environment to reach their goals. He specializes in a hands-on approach that will help you out of your own way and into the best shape of your life.
Education: Bachelor’s degree in Exercise Science from the University of Southern Indiana
Katie entered the health and fitness industry in 2014 when she made her bodybuilding debut on the Figure stage. This led her to a newfound love and passion for fitness, helping reestablish a lost love for movement after high school sports came to an end. Since then, Katie has earned her personal trainer (ISSA), fitness nutritionist (ISSA), and pre-and post-natal (Girls Gone Strong) certifications and has been working with clients in-person and online for the past 4 years.
In 2021, Katie, and her fiance, Zack, welcomed their daughter, Fallyn, into the family. This experience has led her down a path that prioritizes a more health-based approach to fitness, helping mothers through their pregnancy and postpartum journeys. Katie is constantly evolving within her knowledge and is excited to continue her growth as she reaches more women online. She resides in Indiana with her fiance, Zack, and her daughter, Fallyn.
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Katie’s mission is to educate women on the importance of training for physique goals and overall health. She works to empower women to feel confident in their bodies throughout all seasons of motherhood while advocating for a balanced, realistic lifestyle that women can carry with them and pass on to their children.
Education: Certified Personal Trainer (ISSA), Certified Nutritionist (ISSA), Certified Pre-and-Postnatal Coach (Girls Gone Strong)
Maji is a registered dietitian passionate about teaching her clients how to feel good from the inside out. Her desire to learn about health and fitness and truly help people understand their bodies and health began shortly after her mom had a heart attack and was diagnosed with type two diabetes. From that moment on, she has made it her life goal to help individuals learn about food as a means of fuel for living their best life.
Maji earned a Bachelor’s degree in Public Health from the University of Louisville, a Master’s degree in Nutrition Science from Indiana University, and completed her dietetic internship at The University of Kentucky Hospital.
Since then, Maji has transformed her body and is even stronger now than she was before becoming a mother. She has learned throughout her profession and life experiences the importance of consistency with training and diet. She is on a mission to help other women discover the benefits of making their physical health a priority.
Maji lives in Louisville, KY, with her husband, Zack, their son, Sloan, and their two Irish Setters, Bobby, and Sully.
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Maji’s mission is to help teach women how to discover the benefits of making their physical health a priority. She guides her clients on how to feel good from the inside out, teaching them about food as a means of fuel for living their best life.
Education: Bachelor’s degree in Public Health from the University of Louisville, Master’s degree in Nutrition Science from Indiana University.
Kortney entered the health and fitness industry in 2019 as a certified nutrition coach, fiercely passionate about teaching others how to take control of their life in a whole new way. After years of struggling in her own health journey: spinning her wheels but feeling unwell and coming up short, she learned that caring for your body from the inside out is paramount to improving your physique.
Kortney specializes in helping the high achiever. The go-getter. She helps clients look stronger and leaner while improving their energy, digestion, and recovery. She began working with clients online in 2020, earned her NASM-CPT (personal trainer) certificate shortly after, and started training in-person clients in 2022. Kortney currently resides in Illinois with her husband, Kevin.
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Kortney’s mission is to teach her clients the knowledge and skills to look and feel better, indefinitely. She is an advocate for functional movement, nourishing nutrition, maintaining a healthy mindset, and low-toxic living.
Education: Certified Nutrition Coach (Precision Nutrition), Certified Personal Trainer (NASM), Behavior Change Specialist (NASM)
Makenzie found her way into the fitness world during her first year of college. Being a full-time student and athlete, she was always in the gym but never trained with true intention. After her final volleyball season, she dove headfirst into the weight room and the bodybuilding world.
Makenzie is a NASM-certified personal trainer and nutrition coach. She taught group fitness classes and did in-person training her last semester and carried her love of helping others with her after college. Makenzie always knew she wanted to compete after volleyball which she did in October 2019, and fell in love with the sport of bodybuilding.
She now resides in Indiana with her husband, Brandon, and fur son, King.
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Mackenzie’s mission is to teach her clients the skills necessary to tap into the potential that they didn’t know was there, all while sharing in the wins and losses that come along the way.
Education: Certified Personal Trainer & Nutrition Coach (NASM)
Charlotte found her way into the health and fitness industry during college. After overcoming an eating disorder, she discovered a deep passion for strength training, which changed the trajectory of her life forever. This inspired her to continue learning about the human body and exercise and pursue a career as a coach to help others do the same.
Charlotte is a certified personal trainer (ACE) and nutrition coach (Precision Nutrition). She loves helping her clients reach their goals and discover their true potential in the gym and beyond. Charlotte now resides in Columbus, OH, with her 3 fur children, 2 dogs – Pablo and Carlos, and a cat, Phoenix.
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Charlotte’s mission is to teach her clients the skills necessary to change their lives by rebuilding their confidence both in and out of the gym. She specializes in helping women who are looking to end the “rut” they’ve been in with their health and fitness.
Education: Certified Nutrition Coach (Precision Nutrition), Certified Personal Trainer (ACE)
Our jobs are complex so yours doesn’t have to be.
Not all fitness coaching is created equal, especially online. With thousands of clients served since 2014, we’ve had plenty of time to refine our service into an efficient and effective process. Year after year, we continue to refine and improve our services to ensure we are consistently delivering the best possible experience for our clients.
Every step of the process has been designed to help us better serve you on the path toward enhancing your life, ensuring the results you’re after, and helping you (finally) get out of your own way.